house, cars, and endorsement deals in 2021

Snoop is among the most successful and resilient musicians of all time. The star is a survivor of the genius hip hop scene of the 90s. Three decades down the line, he is still among the few rappers from that generation that are actively involved in music projects. Besides music, numerous other ventures have contributed to Snoop Dogg net worth.

Snoop Dogg performs in concert during the Hometown Heroes Drive-In Concert at the Brushy Creek Amphitheater. Photo: Gary Miller
Source: Getty Images

The rapper’s birthday was on 20th October 1971. He was born in Long Beach, California. Unfortunately, his parents Beverly and Vernal broke up just three months after he was born. His biological dad was mostly missing, and the star was taken care of by the mother and stepfather. These two gave him the name Snoopy; one that has grown to be a household name.

Interestingly, Snoop is known to use unconventional entrepreneurial moves. But judging from his massive net worth and fat salary, it is clear that whatever he is doing works. So how much money is Snoop Dogg worth in 2021? And is Snoop Dogg a billionaire?

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How much is Snoop Dogg net worth 2021?

Is Snoop Dogg a billionaire? No, he is not. But the star has a substantial net worth. As of this publication, rapper Snoop Dogg net worth stands at $150 million. The west coast artist has amassed his wealth as a singer, rapper, producer, songwriter, media personality, actor, and businessman.

He entered the rap scene in 1992 and has done numerous projects in music, film, and other industries. At the moment, Snoop is among the most successful and wealthiest rappers from the 90s hip hop scene. He’s also among the few who still hit the studio to record hits.

How Snoop made his money

Dr Dre discovered the artist, and he has grown to gain a massive fan base thanks to his calm vocals, laid-back flows, and his undying love for marijuana. The highs and lows in his career and personal life, along with the rapper’s prominent personality have earned him wealth and fame in equal measure.

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Snoop Dogg net worth
Snoop Dogg, with Dr. Dre (R) is honoured with a star on The Hollywood Walk Of Fame on Hollywood Boulevard. Photo: Kevin Winter
Source: Getty Images

Earnings through music

D*ggystyle, the rapper’s debut album was produced by Dr Dre’s Death Row Records and released in 1993. It debuted at the peak of both the B Billboard Top R&B/Hip-Hop Albums and Billboard 200 charts. This album sold 806,858 copies and raked in over $6 million on the first week alone. It contains several hit singles like Gin and Juice and What’s My Name.

In 1996, the rapper released his next album, dubbed Doggfather. Just like the previous one, this production also debuted at the top position on both Billboard charts. Snoop’s subsequent three albums were produced at No Limit Records.

This includes Da Game Is to Be Sold in 1998, Not to Be Told a year later, No Limit Top Dogg in 1999, and Tha Last Meal in 2000. He then left for EMI Records in 2002, where he released his album Paid the Cost to Be da Boss.

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Two years later, Geffen Records signed Snoop, and he released Rhythm and Gangsta (R&G). In 2007, Dogg was on the seventh position in the list of Forbes Hip-Hop Cash Kings, with a revenue of $17 million.

He was also hired as Priority Records’ chairman in September 2009. Three years later, he released the Reincarnated reggae album, and a documentary no his experiences in Jamaica. In 2015, Snoopy released the album Bush.

In 2018, the star released the album Bible of Love, his first in the gospel genre. His latest album, I Wanna Thank Me, is his seventeenth solo project. He released it in 2019. All these projects were highly successful, and each contributed significantly to what the artist is worth at the moment.

Snoop Doggy’s house

Snoop owns a 3,808 square-foot, house in California’s Diamond Bar. He acquired the four-bedroom property for $720,000. Initially, he resided in an eight-bedroom, Mediterranean-style property located in Claremont, California. Snoopy acquired the 6,527 square foot property for $660,000 in 1994 and later sold it in 2000 for $1.83 million.

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Snoop Dogg’s car collection

Cars have become an enormous part of Snoop Dogg’s public image and often appear in his Instagram posts. He’s even been known to give cars to friends and family.

The exact number of cars in Snoop’s collection is unknown, and his passion for vehicles is not limited to a specific model. However, he admits that he adores Cadillacs.

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Snoop Dogg net worth
Snoop Dogg’s 2006 Chrysler 300C during Dub Magazine’s 6th Annual 2006 Custom Auto Show and Concert at Cobo Hall in Detroit, Michigan. Photo: Paul Warner
Source: Getty Images

Snoop has a Rolls-Royce Ghost and a Ferrari 458. He also owns a Tesla Model X and a Chrysler 300C among others. Snoopy does not just enjoy buying cars; he also fancies customizing them and has a selection of vehicles customized to his own style. For instance, he owns a 1966 Pontiac Parisienne, Polaris Slingshot, and a 1967 Cadillac DeVille.

Endorsement and other career endeavours

His exemplary performance in the music scene gave him a platform to try out other entertainment industries. For instance, he has been the director in various adult films (under pseudonyms Snoop Scorcese and Michael J. Corleone).

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The star has also made appearances in various films and television shows in fictional roles and as himself.

Snoop Dogg net worth
Snoop Dogg performs while wearing a Los Angeles Lakers sweatsuit in memory of Kobe Bryant, at The Fillmore. Photo: Scott Legato
Source: Getty Images

Snoop has also hosted various TV shows, such as WrestleMania, Dogg After Dark, Doggy Fizzle Televizzle, and Snoop Dogg’s Father Hood. He has also made significant earnings through various commercial endorsements, like Chrysler 200, St. Ides, Boost Mobile, and Orbit Gum.

Furthermore, he lends his name to several clothing lines, his own malt liquor, the Snoop Dogg Board Company, and Snoop Dogg’s footlong hot dogs. All these endeavours have contributed to his massive net worth and success as an entrepreneur.

Other investments by Snoop Dogg

Apart from music, the successful rapper has also been involved in numerous other projects that have contributed to the net worth of Snoop Dogg. Here are some of the most significant:

Gangsta Gaming League

At the moment, the e-sports industry is among the fastest-growing. It is common to find areas bought out by fans who enjoy watching teams compete in popular games like Overwatch or League of Legends.

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As a gaming enthusiast, it would make sense for Snoop to invest in the industry. In 2019, the entrepreneur came up with the Gangsta Gaming League. Of course, players are allowed to smoke the good herb before, during and after the game.

Snoop Dogg Board Company

At first glance, Snoopy may not strike you as a skateboard enthusiast, but the rapper co-founded the skateboard manufacturing business known as Snoop Dogg Board Company alongside Bing Worthington Jr., his brother. Established in 2005, the company offers a complete skating products line.

Merry Jane

Snoop Dogg has also used his reputation as a herb smoker to make some good cash. In fact, almost every piece of art from the star usually involves smoking marijuana. He founded Merry Jane in 2015, a website that produces news concerning the cannabis industry.

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Snoopify

Snoop Dogg developed the Snoopify app in 2013, and it pastes stickers of joints or the rapper’s face onto the users’ photos. His fans and members of his audience always wish to recreate his iconic lifestyle in their personalized ways. As such, they can easily emulate his style and iconic personality.

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Casa Verde Capital

The rapper co-founded this company in 2015 alongside Evan Eneman. The company’s main focus is to help startups and medium-sized businesses in the marijuana industry thrive, and the star uses his brand to achieve this. The company has invested in businesses like the vaporizer hardware manufacturer Greentank as well as Eaze, the weed delivery firm.

Snoop Dogg Slippers

As unconventional as it may seem, Snoop Dogg also owns a slippers brand that offers different types of slippers. From those with a lion or dog logo and slides with cannabis leaf designs to sandals made in the shape of the Snoop Dogg logo, his fans lots of options to choose from.

Martha & Snoop’s Potluck Dinner Party

Snoop Dogg and Martha Stewart, the famous lifestyle guru and chef, may give the impression of an unlikely duo, but their TV show keeps their audience glued to their screens. The two cook and play interesting games between performances by musical guests. Their union may seem unlikely, but the two share great chemistry.

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Snoop Dogg net worth
Snoop Dogg and Martha Stewart pose in the press room at the 2017 MTV Movie and TV Awards at The Shrine Auditorium. Photo: JB Lacroix
Source: Getty Images

From all the above ventures, it is clear that the rapper’s wealth is deserved. Despite his unconventional entrepreneurial manoeuvres, Snoop Dogg net worth continues to rise, and the star remains among the oldest, most successful rappers.

Tuko.co.ke recently revealed the net worth of Lizzo, one of the world’s most popular and successful female rappers. The star’s chart-topping hits have received massive airplay globally, and have earned Lizzo substantial wealth as well.

According to the report, Lizzo is worth $10 million. She’s achieved this massive financial success by perfecting her art as a flute player and a rapper. She makes money through album sales, concert tours, and brand endorsements.

Source: Tuko.co.ke

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