In tandem with the grand re-opening of the Westfield Century City mall, Amazon (AMZN) threw open the doors to its first Amazon Books location — a good old-fashioned brick-and-mortar bookstore, with a Big Data twist — in Los Angeles. This is its twelfth location in the country, and allows both Prime members and non-Prime users to buy books in store, online or through the app.
“However you want to integrate the experience with dot-com and our Amazon Books, we’re completely fine with it,” Amazon Books SVP Jennifer Cast told Investor’s Business Daily. “Obviously this bookstore is full of books. This is a bookstore designed so that you would see a book you love and walk out the door with it. But we want our customers to have the book the way they want it.”
For an inside look at the new store, which officially opened Tuesday, watch the full video above.
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