Many businesses establish a profound online presence on various platforms, including social media. If utilised appropriately, the internet is a free marketing tool that can amass a large clientele base. Imagine having over 100,000 followers on YouTube and more than 40,000 on Instagram and disappearing one day. The Timepiece Gentleman did it as they vanished online. What happened?
Timepiece Gentleman is a Dallas-based secondary watch dealer that has gained immense popularity recently. Unfortunately, the firm went dark on all its social media platforms, which baffled numerous people and investors.
In the current era where most people rely on a company’s social media activity to gauge its activeness, inactivity sure causes many worries. Although disappearing online is not illegal, going incognito with investor’s money sure is. So what happened to the famous watch dealer?
The Timepiece Gentleman story
The Timepiece Gentleman launched at the end of November 2017 with a $500 profit from the sale of a Breitling watch by Anthony Farrer. Later, in 2018, a young Dallas-based Rolex dealer called Marco Nicolini joined the venture.
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Today, the firm claims to be worth millions despite the owners being novices in the practice. The company even went ahead to establish an outstanding online presence on social media. The company’s Instagram account has more than 40,000 followers, while YouTube currently has 107,000 subscribers.
However, after amassing massive followers, the company vanished as they were inactive on their social media channels. The Timepiece Gentleman had pitched an idea where interested investors would invest $2,000 to buy watches at wholesale prices.
This was to happen at the company’s new store to open after raising $2 million through Instagram. However, among the numerous investors that put in their money, only 1,000 lucky individuals would become partners of the company. Marco Nicolini broke the news on his Instagram account.
Alright, everyone. We are going to raise $2 million to put towards the building of our new store, and we want YOU to be involved. We are going to sell 1,000 spots at $2,000 each to become a VIP client in our organisation.
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With this status, you will be invited into a private Facebook group that will have the only access to wholesale inventory and flash sales from our own inventory….”
The Timepiece Gentleman would put numerous expensive and classy watches on their social media accounts, including their YouTube channel. These included precious metal and stainless-steel Rolexes from Daytonas to GMT-Master II.
What is the news about?
Unfortunately, the company’s store was deserted, showing no signs of activity. The store is located across from The Hotel Crescent Court in Dallas, Texas. Even the labels on the glass door giving clients information about the company seem to have rubbed off and are unclear.
The company, which made a huge buzz online by sharing images and videos of expensive watches, toned down as well. Also, their personal and business associates’ social media accounts went silent, and no one seemed to know what was going on.
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People were also wondering about the whereabouts of the company’s owners, Marco Nicolini and Anthony Farrer. In addition, the firm’s operations manager, Mike Rudin, and sales manager Dylan Robinson also seemed to have gone MIA.
Timepiece became a social media sensation fast because of its ingenious marketing strategy everywhere from Instagram to YouTube. For instance, the titles for their YouTube videos were always over the top.
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I Spent $500,000 in 15 Mins At The Miami Watch Show 2021
Delivering a Client’s Watch on His Private Jet
The now-famous Anthony Farrer and Marco Nicolini are hardly visible, with millions in the bank with their online presence going dark. Their absence considering their flashy lifestyle and abundant availability on social media, made people believe they were scammers. And that is how the term Timepiece Gentleman scam came about online.
Have The Timepiece Gentleman returned?
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It seems like The Timepiece Gentleman are back, and they never vanished. Instead, according to the firm, they were giving back to the community.
It was a public relations stunt that worked pretty well. And everyone online talking about them, whether negatively or positively, gave them free exposure. However, it was unfortunate that they didn’t inform their investors or the public about the entire industry’s situation.
Recently, Anthony Farrer, controversial The Timepiece Gentleman owner, released a video apologising to everyone they hurt during the PR stunt. The video’s title is I’M SO SORRY…A Message to My Followers, The Watch Industry, & My Friends/Family!!! and you can view it on their YouTube Channel. It has the following description:
To anyone and everyone I hurt during my failed PR stunt, this message is for you.
Did the media blackout backfire?
The Timepiece Gentleman’s stunt created massive attention. However, with the numerous negative comments on Instagram and other social media channels and the ratio of downvotes, it is clear that is not the attention they wanted.
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During their absence, the charity they did is admirable, but no one seems to care, considering the potential losses they were looking at if they never reappeared. There is a high probability of great damage control ahead for the company because of its PR stunt.
Were Anthony Farrer and Marco Nicolini arrested?
It isn’t clear whether they were arrested. However, Anthony, who is the first to open the firm, is an ex-convict and felon.
The Timepiece Gentleman net worth
Anthony Farrer and Marco Nicolini claim that the Timepiece Gentleman empire is worth $10 million. In addition, the firm has earned millions from individuals that pitched $2,000 to become part of its unique 1,000 clientele that would access exclusive deals.
Anthony Farrer’s net worth and Marco Nicolini’s wealth form a substantive portion of The Timepiece Gentleman net worth.
Timepiece Gentleman salary
The firm is now getting back to its normal operations after the confusing PR stunt, and it has accumulated a sizeable amount from its investors. The owners, Anthony Farrer and Marco Nicolini, ordinarily post videos and images of their flamboyant lifestyle, spending millions.
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This way, their employees likely earn a good amount. They also seem to be making good money considering their spendthrift behaviour.
What is Anthony Farrer’s story?
Anthony has parked great debate online because of being an ex-convict and felon. However, he has created a trustworthy image as the owner of the company. He is married, but the identity of Anthony Farrer’s wife isn’t public. The couple has a child together.
Anthony was born in Sherman, Texas, and lived the life of a regular suburban family. Anthony Farrer’s twin brother was a significant part of his life in their formative years while growing up with their foster parents. He is an avid watch collector and is well-versed in luxury brands. He passes on the knowledge onto his trade.
His primary interest is to build his Timepiece Gentleman business into a $100 million brand in the coming years.
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The Timepiece Gentleman created massive speculation upon their disappearance from online platforms. However, they have returned and stated that it was all a PR stunt and are sorry for the trouble it caused their investors. It sure was a tricky move; investors and fans are waiting to see how everything unfolds in the future.
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Source: Kenyan Breaking News
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